Fintech
Capital.X.
Scaling a legacy platform to $2B market dominance.
ClientCapital.X
Timeline2026 • 8 Months
Capabilities
Growth ArchitecturePerformance PaidCROData Infrastructure
The Challenge
Capital.X had a robust legacy financial product but was bleeding market share to agile, mobile-first neobanks. Their Customer Acquisition Cost (CAC) had skyrocketed by 140% over two years, and their existing ad account architecture was disorganized, leading to massive wasted ad spend.
The Engineering
We completely engineered their growth infrastructure from the ground up. We implemented server-side tracking, rebuilt their entire paid social funnel using predictive data modeling, and redesigned their onboarding flow to reduce friction. By shifting budget to high-intent programmatic channels and executing aggressive A/B testing on landing pages, we stabilized the algorithm and unlocked scale.
Impact Delivered
+312%Increase in MQLs
-48%Reduction in CAC
$12MAdded ARR
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